鴻海這件事害的 蘋果中國聲譽直直落 - 工程師
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By Hedwig
at 2018-05-18T00:23
at 2018-05-18T00:23
Table of Contents
根據研究業者Reputation Institute昨公布的年度調查,蘋果公司在中國的聲譽正在惡化
,該公司聲譽不僅不如一些總部設在美國的跨國科技公司,也落後中國電信巨擘華為。
這項調查顯示,蘋果在2018年中國聲譽排行榜名列第12,得分為69.7分。相較之下,名列
第1的英特爾(intel)得到73.6分,華為以72.5分排在第2名。
在這份排行榜名列第3至第5名的業者分別是勞力士(ROLEX)、Google和海爾,諾基亞(
NOKIA)和微軟排名也高於蘋果。不過,微軟得分為69.7分,與蘋果相同。
值得一提的是,70%受訪者認為華為表現「傑出」,但認為蘋果表現傑出的受訪者只佔61%
。另外,中國消費者認為,華為「真誠」的程度是蘋果2倍。
Reputation Institute指出,蘋果聲譽惡化與該公司合作夥伴鴻海(2317)有關,一系列
文章揭露鴻海工廠工作條件惡劣以來蘋果聲譽得分已下滑8.7分。2012年初《紐約時報》
引述前蘋果主管說法報導,蘋果數年來一直無視供應商剝削工人。
Reputation Institute調查逾2.95萬名中國人對280家企業的看法,這些企業包含本土和
跨國企業。(林文彬/綜合外電報導)
新聞來源: https://goo.gl/iDJHtV
備註:海邊讚讚讚 8.7分不能在高了
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